Sealegs

Sealegs Establishes European Base

Sealegs Corporation (NZX:SLG) today announced that it has established a fully owned subsidiary in France as its base for European business and has appointed Erwann Ledoux as the Chief Executive Officer of Sealegs Europe.

Mr Ledoux graduated from ISG, one of the leading European business schools, and has extensive management experience in a range of industries and technology companies.  He has a proven track record in business development and strategy consultancy with two European Fortune 500 companies.

Mr Ledoux is specialised in launching new products in competitive environments and will be instrumental in the growth plans of Sealegs in Europe, with an initial focus on France.

Sealegs CEO Mr David McKee Wright said he is very excited about the sales potential of Sealegs in European countries and is pleased to have a person of Erwann Ledoux’s calibre heading up Sealegs European operation.

Earlier this year Sealegs appointed Jon Hoflich, an ex-US Coast Guard commanding captain, to drive its North American expansion.  The appointment of Mr Ledoux parallels this position and has established the key appointments for the development of major strategic markets.

Sealegs is actively pursuing marketing initiatives to widen the global awareness of its unique amphibious boats, particularly in the European and American markets.

The company has recently started marketing to over six thousand marine enabled fire departments and fourteen thousand waterfront homes in the USA.  In addition to these activities a PR company has been engaged to introduce the concept of amphibious boating in the USA and Sealegs is targeting the geographic region of New England.  This PR has already had good results with exposure in Popular Mechanics, Business Week and Men’s Fitness Magazine.

Partly as a result of these activities, Sealegs has seen web site inquiries increase 117% in the last quarter.

Mr McKee Wright said he was confident the appointment of Mr Ledoux would also see some similar short term results in Europe.

Last week Sealegs appointed Eric Series as its new chairman after an investment of $9million by Avenport Investment Corporation.

Sealegs amphibious boats are New Zealand conceived, designed and built.  The company reported $11.4million in sales and a $642,000 profit for the year ending 31stMarch, 2010.

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